Photo Studio

Fully-equipped photo studio located in the heart of SoHo, New York City

Founded in 2018, Soho North Studio is a fully-equipped 1000 sq. ft photo studio located in the heart of SoHo, New York City. At a prime location, our studio is within walking distance to 10 subway lines (Q/R/W/4/5/6/B/D/F/M). With 13’ high ceilings, Soho North Photo Studio is perfect for both photography and video productions. The studio features a makeup and hair station, Bluetooth speaker, state-of-the-art photography equipment from Profoto, a private bathroom, a private studio entrance, and much more!

The Farm Photo Studio

Flexibility is key for creatives, and we make it as easy as possible. You can rent our studio by the hour or by the day. For a heavier discount that also offers 24-hour access, join our studio membership plan. You can also buy credits that NEVER expire. Since opening our doors, we have proudly worked with an impressive variety of clientele. Some of our guests include magazine cover photographers, portrait photographers, fashion designers for NYFW, and production teams for the Emmy Awards. In addition, we have also rented our space to fashion brand launches and modeling castings. Other notable guests: Gucci, Moschino, Angela and Vanessa Simmons, Adidas, Totokaelo, Mansur Gavriel, Grumpy Magazine, and 20/20 Magazine. We look forward to hosting your next fantastic project.


1000 sq feet


$90.00 per hour - $799.00 per day

Equipment list at The Photo Studio

Profoto 3×4 Softbox (2) 1×4 Softbox (2)

Profoto Speed Ring Adapter (4)

Avenger D600 Mini Boom (2)

Savage Seamless Paper (107″) (Grey, Black, and White)

Matthews Half Apple Box (Natural) 12x4x20 (2)


Make-up Station

Profoto 50° Softgrid for RFI Softbox 1×4

Profoto Large White Deep Umbrella

Sekonic Light Meter

Gaff Tape

Impact 15lb Sandbag (6)

Clothing Racks

Folding Table (4)

Profoto Zoom Reflector 2 (2)

Profoto Umbrella Diffuser

Foldable V-Flat (Black/White)(2)

Impact Turtle Base C-Stand (6)

Stepladder and HandCart

Hi-Speed WiFi

Belkin 12 Port Plug (2)

Profoto Air Remote TTL-C,N,S

Mola Demi Komplette

Elation Professional AF-3 Antari Fan (2)

Matthews Full Apple Box (Natural) 12x8x20 (2)

Bessey Steel Spring Clamps (20)

Tether Tools

Profoto D2 1000W (3)


594 Broadway Suite 701, New York, NY 10012

How to get here ?

Our studio is within walking distance to 10 subway lines (Q/R/W/4/5/6/B/D/F/M).

Have any questions? Here are some common ones:

You will be billed the day that you join our membership, and at one-month intervals unless you decide to cancel.

You can cancel membership plans anytime before it is set to renew. Commitments may apply for special discounted plans and offers.*

Booking cancellations submitted 7 days or more in advance receive a full refund. Cancellations less than 7 days to 24hrs ahead will be refunded 50% of total payment. No refunds will be issued for cancellation less than 24hrs in advance. All refunds include applicable taxes and fees.

Our operating hours are currently 10am– 6pm, Mon-Fri. Please check our home page for a detailed list of hours for your membership plan.

Hot desk and dedicated desk members have 2 day guest passes per month.

We offer complimentary Intelligentsia coffee, assorted teas, and hot/cold water. High-speed wifi, phone booth, and communal facilities are included.

Please go out into the hallway to take private calls or book the meeting room for conference calls. It is fine to talk in the space, as long as you are mindful of those around you.

We provide storage for members only. Our lockers are limited and are currently priced at $30/month, please inquire at the front desk.

Ready to see it for yourself?

Tell us a little about yourself and your event. We’ll reach out if The Farm is available and we think your event would be a good fit!

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